7 questions you need to be asking about customer loyalty

This is a practical guide and a great place to start for marketers who have “Customer Loyalty” on the top of their list and are already facing an information overload.

Our team of Customer Intelligence Experts has come up with the top 7 questions you should be asking yourselves, in order to isolate the most important material and keep your eye on the critical things.    

1. Which type of loyalty scheme best suits my company’s needs?

2. How much will a loyalty scheme cost my department?

3. How can I make my existing loyalty scheme more effective?

4. How can I track my customers’ buying behavior?

5. How do I increase my overall customer engagement?

6. How will I achieve a 360 customer approach?  

7. How do I measure incremental sales and overall R.O.M.I.?

You can get started with some answers here, here and here.

If you want to dig deeper, feel free to get in touch with our team of Customer Intelligence Experts.

We are looking forward to hearing from you!

5 “basics” to boost your customer engagement

It’s all about putting the right message in front of the right people at just the right time and these are 5 “basics” that will help you get there. 

1. Get to know your customers

Getting to know your customers is essential in order to reach out to them with the right message. Build their complete profile; their buying habits, when and how often they come into your stores, how much money they actually spend with you, which time of the year they prefer to come in and which of your products they love. In this way you will be able to communicate with them, in a fully relevant, personalized, targeted way.

2. Reward the most loyal customers

Decide which customers or which customer groups are actually the most loyal to your brand. Then reward them for their loyalty. Experience has proven that people like to be rewarded –even with small things. Reward them and they will remember. 

3. Give them good reasons to keep coming back

Give your customers good reasons to keep coming back into your stores. Send them the appropriate message and keep them alert with new product launches, new offerings, new games, lotteries, new store openings...or even with something you make up just for them! 

4. Ask for their feedback

Ask your customers for feedback – engage your people on site (sales reps, cashiers) to ask for feedback and use powerful online tools such as your newsletters, your direct marketing campaigns, online surveys, your website and your social media pages. If you don’t ask, you will never find out! 

5. Constantly measure your results and fine tune

This is critical in order to achieve the best outcome from your efforts. Measure your response rate and your customer feedback on a steady basis and fine tune your efforts to keep your customers happy. 

 In the end of the day, it’s always about what your customer really wants!

If you need tools or tips or if you simply need someone to let you know if you are on the right track, our Customer Intelligence Experts are here to listen to you!