Your
personal vision of your brand's story is your starting point.
Your vision becomes your strategy and your strategy becomes your day
to day activities; So you've defined your target market, developed
compelling positioning, established a competitive analysis and
advantage, and packaged your products in a clear and relevant way.
Now
it's time to get your message to the world out there; direct mail,
email, sms, micro sites, e-surveys, push notifications, social media
and all the fun stuff you've decided are the best fit for you.
But
what if you belong to the 84%
of marketers
who have no
time
to run this or who actually have the time but need
guaranteed consistency
on
the execution of the plan?
There
is always a great option to consult a team of experts
to run this for you and to share their expertise and experience with
your team.
We
call it
Micro Selling.
Micro
Selling is a simple, smart and effective way to achieve incremental
sales and maximize marketing R.O.I.
With micro selling you will be able to:
- Sharpen your marketing strategy
- Engage with your customers, real time
- Utilize multiple communication channels
- Suggest powerful calls to action
- Become more proactive and effective
- Personalize your messages
- Consistently execute your annual marketing plan
- Adjust your marketing strategy and efforts
- Efficiently use your marketing budget
Combine
Micro Selling with powerful marketing analytics such as RFM or
Multivariate
to achieve
even better bottom line results.
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